About Us

About Us
Welcome to DIMSZ, the Data-Driven Marketing Association of Hungary. As one of the leading professional organizations in Hungary, we are dedicated to advancing the field of direct, interactive, and data-driven marketing. Our mission is to foster innovation, promote ethical practices, and support the growth of a sustainable and transparent marketing ecosystem.

Who We Are

DIMSZ brings together service providers, agencies, and advertisers to strengthen the reputation of data-driven marketing. We serve as a hub for professionals, offering resources, insights, and opportunities to navigate the rapidly evolving marketing landscape. Our focus on data-driven operations and data protection ensures that our members remain at the forefront of industry standards.

What We Do

• Advocacy and Regulation: We actively engage in lobbying efforts at both national and international levels to create a favorable market environment. By collaborating with authorities and global organizations like GDMA and FEDMA, we align Hungarian practices with international standards.
• Education and Networking: Through workshops, conferences, and roundtable discussions, we provide platforms for professional development and networking. Our events range from regulatory updates to informal gatherings aimed at fostering collaboration within the industry.
• Research and Insights: We conduct market research, publish case studies, and share benchmarks to equip professionals with practical knowledge. These resources cater to both beginners and seasoned experts in marketing.
• Ethical Standards: DIMSZ has established a Code of Conduct that emphasizes self-regulation, sustainability, and ethical practices. All our member companies operate under these shared principles.

Our Vision

At DIMSZ, we envision a future where data-driven marketing thrives in a transparent, ethical, and innovative environment. By promoting best practices and fostering dialogue between businesses and consumers, we aim to shape a marketing industry that respects privacy while driving meaningful engagement.

Why Join Us?

As a member of DIMSZ, you’ll gain access to an extensive network of professionals, cutting-edge insights into industry trends, and opportunities to showcase your expertise domestically and internationally. Whether you’re seeking to expand your knowledge or influence industry standards, DIMSZ is your partner in shaping the future of marketing in Hungary.

Join us today as we work together to build a sustainable future for data-driven marketing.