About US

Welcome to DIMSZ, the Data-Driven Marketing Association of Hungary. As one of the leading professional organizations in Hungary, we are dedicated to advancing the field of direct, interactive, and data-driven marketing. Our mission is to foster innovation, promote ethical practices, and support the growth of a sustainable and transparent marketing ecosystem. DIMSZ is a member of FEDMA and GDMA.

Who We Are

DIMSZ brings together service providers, agencies, and advertisers to strengthen the reputation of data-driven marketing. We serve as a hub for professionals, offering resources, insights, and opportunities to navigate the rapidly evolving marketing landscape. Our focus on data-driven operations and data protection ensures that our members remain at the forefront of industry standards.

What We Do

• Advocacy and Regulation: We actively engage in lobbying efforts at both national and international levels to create a favorable market environment. By collaborating with authorities and global organizations like GDMA and FEDMA, we align Hungarian practices with international standards.
  
  
• Education and Networking: Through workshops, conferences, and roundtable discussions, we provide platforms for professional development and networking. Our events range from regulatory updates to informal gatherings aimed at fostering collaboration within the industry.
  
  
• Research and Insights: We conduct market research, publish case studies, and share benchmarks to equip professionals with practical knowledge. These resources cater to both beginners and seasoned experts in marketing.
  
  
• Ethical Standards: DIMSZ has established a Code of Conduct that emphasizes self-regulation, sustainability, and ethical practices. All our member companies operate under these shared principles.
  
  

Our Vision

At DIMSZ, we envision a future where data-driven marketing thrives in a transparent, ethical, and innovative environment. By promoting best practices and fostering dialogue between businesses and consumers, we aim to shape a marketing industry that respects privacy while driving meaningful engagement.

Our Working Groups

At DIMSZ, we operate several professional working groups, each dedicated to advancing key areas of marketing and communication. These active divisions foster collaboration, provide industry insights, and promote best practices across their respective fields:

• Contact Center Working Group: Advocates for the contact center industry as a vital tool for marketing communication, organizing benchmarks and events to support its development.
  
  
• Search Engine Working Group: Focuses on creating a transparent and ethical environment for search marketing professionals and clients.
  
  
• Data Protection and Security Working Group: Ensures compliance with data protection laws and promotes ethical data usage in marketing.
  
  
• Content Marketing Working Group: Drives the growth of content marketing through research, case studies, and education on emerging trends like influencer marketing.
  
  
• Data-Driven Technologies Working Group: Educates the market on innovative data-driven tools and establishes standards for their use in marketing.
  
  
• Sustainability Working Group: Promotes environmentally conscious practices within the marketing industry.
  
  

These comittees reflect our commitment to supporting innovation, ethical practices, and professional growth in all aspects of data-driven marketing.

Why Join Us?

As a member of DIMSZ, you’ll gain access to an extensive network of professionals, cutting-edge insights into industry trends, and opportunities to showcase your expertise domestically and internationally. Whether you’re seeking to expand your knowledge or influence industry standards, DIMSZ is your partner in shaping the future of marketing in Hungary.

Contact Us

You can reach us at [email protected] or +36 30 588 1344.

Join us and be a part of our mission to shape the future of data-driven marketing in Hungary!